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BRAIN RULES

Use the Power of our Minds to catalyze change and reach your Continuous Improvement Goals

Continuous improvement is a valuable method that once successfully implemented will make teams and entire organizations grow. That is – if everyone is on board. And that often turns out to be the biggest challenge.

Brain Rules are the tools that will change everything. By working with the power of our minds, you and everyone in the organization will finally make the ‘click’ you need to realize a sustainable change together.

Brain Rules make change natural!

Make it happen!

Why is it, that change can be so difficult? We have all the knowledge we need about successful improvement methods. We know it will work! But… it’s just not happening.

Change doesn’t happen by itself. It doesn’t happen because a consultant or manager says it’s better to do it this other way. And it doesn’t happen after reading a piece of paper or attending a mandatory course.

You can make change happen when you are aware of how the brain works and when you let people experience the positive effects the change has on themselves and their teams.

What are Brain Rules?

Brain Rules are successful change methods that combine organizational knowledge with psychology and neuroscience. Brain Rules are all about how the brain works. When you understand the rules by which our brain works, you can apply these rules to accelerate  change with the people in the organization. It will be so much easier to work together and make an actual culture change.

Brain Rules revolves around working with people and understanding these 4 essential rules you need to play by in order to drive change:

  • The fulfillment of the basic psychological needs, to develop mastery, be connected and have a degree of autonomy.
  • The need to control or eliminate the sources of stress.
  • The fact that behaviors are primarily influenced and controlled by their consequences.
  • The drive to create harmony between your beliefs of what is the best thing to do and what you actually do.

What will Brain Rules do for you?

With Brain Rules you will be able to finally overcome that formerly insurmountable, hurdle of engaging people in your vision of the company to become an organization that continuously improves their ways, that sees setbacks and problems as opportunities to learn and to improve and that breathes positive cooperation.

What are Brain Rules?

Brain Rules are successful change methods that combine organizational knowledge with psychology and neuroscience. Brain Rules are all about how the brain works. When you understand the rules by which our brain works, you can apply these rules to accelerate  change with the people in the organization. It will be so much easier to work together and make an actual culture change.

Brain Rules revolves around working with people and understanding these 4 essential rules you need to play by in order to drive change:

  • The fulfillment of the basic psychological needs, to develop mastery, be connected and have a degree of autonomy.
  • Stress control. The need to control or eliminate the sources of stress.
  • The fact that behaviors are primarily influenced and controlled by their consequences.
  • Cognitive dissonance. The drive to create harmony between your beliefs of what is the best thing to do and what you actually do.

What will Brain Rules do for you?

With Brain Rules you will be able to finally overcome that formerly insurmountable, hurdle of engaging people in your vision of the company to become an organization that continuously improves their ways, that sees setbacks and problems as opportunities to learn and to improve and that breathes positive cooperation.

Reactions

“Finally all the pieces of the puzzle are coming together.”

Gawayne Mahboub-JonesManager Quality by Design at Philip Morris

“It took me over 25 years of leading lean transformations to figure this out by myself. It all makes sense now.”

Norbert MajerusLead Lean transformation at Goodyear R&D

“You have just summarized all my learnings of 30 years and placed it in a practical framework.”

Shouted from the crowdDutch Lean Six Sigma Society (seminar feb 2023)

“I wish someone told me this when I started as a continuous improvement coach.”

A KleingeldMaster Black Belt, Chair of Dutch Lean Six Sigma Society

“Brain Rules stay close to practical Lean Coaching.”

Olaf van ArkelAss dir Digital Process Excellence at KPMG

“In my experience the Brain Rules do indeed fit”

Erwin GijzenSix-Sigma and Data Science consultant at Quality Target

“This is an enormous leap forward in implementing change, and not just for the first one. By using this approach, you will gain understanding of how to make all subsequent changes land effectively as well.
It is both an investment in the now, and an investment in the future.”

Terry BarnhartBiopharmaceutical organizational design, effectiveness and transformation executive at Tunnell Government Services, Inc.
Vorige Vorige Vorige Volgende Volgende Volgende

With Brain Rules you will be able to create an environment where your people can flourish and be the best version of themselves, every day.

Join the program!

Y47 has been using Brain Rules for over 10 years as a successful method to implement LEAN thinking and continuous improvement. We see it works and now we want to make it available to you!

We offer The Brain Rules program:

  • To allow your organization to effectively develop a culture of continuous improvement behavior,
  • To help your improvement or OPEX people effectively coach their colleagues’ improvement behavior
  • To set up structures that support improvement behavior

Over the course of a year we will coach and support you with:

  • Interactive workshops
  • Hands-on experiences
  • Master classes
  • Personalized coaching
  • Practical on-the-job support
What you should bring
Foremost bring your enthusiasm, positive mind set and willingness to learn as we go.
Bring space to allow the program to breathe, enable people to learn, try, struggle, have successes, set backs and to have celebrations.
Who is it for?
The Brain Rules program is especially created for your OPEX teams and for the leaders in your company, to build the capabilities that drive continuous improvement behavior in the teams they are supporting

The program in a nutshell

The brain Rules program is always tailor made to your needs and may come in different sizes, from a single day inspiration session to a full deployment.

A typical Brain Rules full program could run as follows:

PHASE 01

Set up for Success

(4 months, 2 days per week)

  • We kickstart and implement the development of continuous improvement within the organization with a carefully selected group (up to 10 individuals).
  • Once the team is assembled, this team sets the goals and charts the path ahead.
  • In masterclasses we will introduce the Brain Rules that influence behavior and explain how incorporating these into the change process can effectively reshape individual behavior within the organization. Reflection on current behavior and exploration of future behavior is an essential part of this phase.
  • We will refine the psychological skills team leaders need to support the changes in their team’s behavior and establish structures that make it easier for employees to exhibit continuous improvement behavior. These structures present optimal moments for coaching, cultivating, and reinforcing improvement behavior.
  • We establish Key Performance Indicators (KPIs) that guide, motivate and support employees in their improvement behavior.
  • The new behavior is put into practice under guidance, starting with simulations and later on the shop floor. Regular on-the-job coaching and reflection are key elements of this process.

* The program can be given in Dutch as well as in English.

PHASE 02

Further development of capabilities

(1 month, 1 day per week)

In the intermediate phase we are building the capabilities in the organization to further develop and sustain continuous improvement behavior independently. 
 
Key elements:
  • On the job coaching
  • Personal coaching
  • Team coaching
  • Reflection sessions
  • Peer to peer learning sessions (intervision)

* The program can be given in Dutch as well as in English.

PHASE 03

Sustaining the improvement culture

(6 months, 2 hours per week)

During this final phase the culture of continuous improvement behavior becomes deeply ingrained in the organization, preparing it to continue independently.

Key elements:
  • Personal coaching
  • Team coaching
  • Reflection sessions

* The program can be given in Dutch as well as in English.

PHASE 04

The way forward

After a year, we assess the progress and jointly decide on the best course of action moving forward.

* The program can be given in Dutch as well as in English.

PHASE 01

Set up for Success

(4 months, 2 days per week)

  • We kickstart and implement the development of continuous improvement within the organization with a carefully selected group (up to 10 individuals).
  • Once the team is assembled, this team sets the goals and charts the path ahead.
  • In masterclasses we will introduce the Brain Rules that influence behavior and explain how incorporating these into the change process can effectively reshape individual behavior within the organization. Reflection on current behavior and exploration of future behavior is an essential part of this phase.
  • We will refine the psychological skills team leaders need to support the changes in their team’s behavior and establish structures that make it easier for employees to exhibit continuous improvement behavior. These structures present optimal moments for coaching, cultivating, and reinforcing improvement behavior.
  • We establish Key Performance Indicators (KPIs) that guide, motivate and support employees in their improvement behavior.
  • The new behavior is put into practice under guidance, starting with simulations and later on the shop floor. Regular on-the-job coaching and reflection are key elements of this process.

* The program can be given in Dutch as well as in English.

PHASE 02

Further development of capabilities

(1 month, 1 day per week)

In the intermediate phase we are building the capabilities in the organization to further develop and sustain continuous improvement behavior independently. 
 
Key elements:
  • On the job coaching
  • Personal coaching
  • Team coaching
  • Reflection sessions
  • Peer to peer learning sessions (intervision)

* The program can be given in Dutch as well as in English.

PHASE 03

Sustaining the improvement culture

(6 months, 2 hours per week)

During this final phase the culture of continuous improvement behavior becomes deeply ingrained in the organization, preparing it to continue independently.

Key elements:
  • Personal coaching
  • Team coaching
  • Reflection sessions

* The program can be given in Dutch as well as in English.

PHASE 04

The way forward

After a year, we assess the progress and jointly decide on the best course of action moving forward.

* The program can be given in Dutch as well as in English.

Download the flyer

You can download the flyer about the Brain Rules program here.

DONWLOAD FLYER

About Y47

Y47 was founded by Arnoud Herremans. Arnoud is not only an experienced and valued improvement consultant, he also has a background in psychology and a degree in Neuroscience. His interest in the human brain and people’s needs have led to an unique approach of organizational issues.

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